How google has used information systems to develop more competitive Essay - 1

How google has used information systems to develop more competitive new business models - Essay Example Business models will continue to change as they have owing to the dynamic nature of business, however through IT; it is possible to positively affect changes in all the functions of the company. Information systems are used in companies over the world as a supporting function that makes processes more efficient. This has been done so irrespective of the nature of the industry they have been used in. However, with respect to the software industry, there are certain deviations. In addition to being a support function IT tools are also used for the core functions of the company. In spite of this, IT management has not been given the attention it deserves and is still treated as a business enabler function. Hence, it is high time that IT management is seen as a tool that shapes the business model of the company resulting in the topic at hand. Although Google and Microsoft have been considered for this study, it has been done so with respect to their main fields of operation namely the search engine market and that of the operating systems although they have operations in other areas, some of which overlap. The reason behind this is that the characteristics of the market can be matched with that of the company to reveal the strategies of the companies. Thereafter, the company mission, vision and other objectives were studied so as to examine their alignment with the IT strategy of the company. Since this was available through company sources such as websites, annual reports, etc, academic resources were reserved for familiarization with the principles of IT management. Subsequently analysis was carried out on both the companies with respect to Porter’s models. Statistics regarding the industry in which each of the companies operates in proved especially useful in revealing their strategies. Finally, the significance of information systems in developing the business models of the companies was established. Having