Globalization Ph.D. Essay Example | Topics and Well Written Essays - 1000 words

Globalization Ph.D. - Essay Example The contemporary humans are well aware of the needs. The advent of the modern communication systems made the companies to identify the possible markets for their goods. The saturated markets are no more a worry for the companies as the markets are wide opens for them to explore. The global markets have certainly provided new marketing opportunities. As the communication is advanced, the connectivity increases people will get a chance to know the happenings round the world. People will have the chance of gaining the knowledge of the unique products available in the neighboring world. The global need and wants by the people would be perceived according to the availability of the concerned products. People are in search of products with high end technological excellence, better quality, and with more features. The migration of people for the developed countries to the various other parts of the world spread the product knowledge. The change in the lifestyles and more westernization in m ost parts of the world created markets which are huge and more lucrative than the home countries market. As the people migrated so as their habits and culture and life style were introduced to the new place where the migratory introduced his way of life to the host country. Universally the needs and wants are the same for every individual but the different people perceive the same need and want in different way. The better way with more technology and the usage of more unique products will entice the host population to product used by the visitors, thus the desire for the more enhanced products will arise. The host populations slowly divert from their normal native product and strive to perceive the visitor's modern product range. Multi national corporations who market the products gradually moved their products to the new markets with high demand and tried to establish their brands. Standard products need exists in the same way everywhere steel, chemicals, petroleum, cement, agricultural commodities and equipment, industrial and commercial construction, computers, semiconductors, transport, electronic instruments, pharmaceuticals, and telecommunications, to mention some of the obvious. Mc. Donald advanced an extra mile and introduced unique food itineraries to the other parts of the world with its fast food outlets. The commonality in the preference of the humans has had forced the inevitability to welcome a universal product .Mc Donald theory has proved to the perfect example as the company marketed the same food products to the global market .Mc Donald is truly global in its terms as it has molded the organizational performance according to the external environment they were in. Mc Donald's exemplifies levitt's theory as it has evolved into world class food chain establishing in nearly hundred countries identifying itself with the environment. According to the levitt's theory Mc Donald's has identified appropriateness value-the best combinations of price, quality, reliability and delivery suitable to that with respect to design, function, and even fashion. Levitt stated that a company forces costs and prices down and pushes quality and reliability up-while maintaining reasonable concern for suitability-customers will prefer its world-standardized products which was implemented by Mc Donald's in every outlet it has opened. A truly global mission is modernity and its